Would you trust a self-proclaimed vegan eating a Big Mac? Probably not. You have to talk-the-talk and walk-the-walk. If your brand represents simple beginnings turned into the American Dream, source promotional product and print vendors that are owned and operated out of the United States. Consistency between your narrative and actions will naturally translate to authenticity. Considering the aforementioned attention spans, inconsistency in your brand in any aspect can lead to an unmemorable experience, or even worse … a memorable experience for all the wrong reasons.
Don’t limit your story to only written mediums! By nature, a story should include characters, a setting, a plot, and a climax. These elements can be communicated via any modern medium including but not limited to social media, emails, podcasts, blogs, short stories, documentaries; even a well-crafted television ad. In fact, leaning into videography and film may serve you best as 65 percent of the population are visual learners. They need to see visual representations of information to retain it. The key component to visual retention is the speed with which the message is delivered for processing. Studies show that the human brain can process images and videos 60,000 times faster than text. Additionally, people retain 80%5 of what they see, compared to just 20% of what they read and only 10% of what they hear. Try incorporating a visually appealing printed infographic in your customer’s next order or send them a tutorial video via email that features a person unboxing your product, just like them! In this digital, multi-tasking world, visual cues with a powerful hook may be the best way to share your story.
Humans have shared tales in one way, shape, or form since the beginning of time. Back then, the messages were drawings on walls of caves. We’ve long since evolved from those days, but the act of connecting through stories remains. These messages are at the backbone of any business’ success. The right message can catapult a company to new heights but even the right story told the wrong way can bring the same company crumbling down.
Proforma has been in the business of brand storytelling for 45 years. We are here to facilitate a comprehensive print and promo product experience that captivates your target audience and represents all your brand has to offer. Complete the form below to set up a call with a dedicated member of our team and learn more about how we can help you share your story.
Originally published on proformablog.com.
Complete the form below to set up a call to talk about how Proforma Edge can help you with your brand storytelling.
© 2022 | Proforma Edge | All Rights Reserved