The practice of “kitting” has become increasingly popular across a number of industries. Organizations are sending people custom packages or “kits” that include a variety of products as an alternative to the in-person event they’re missing. These kits can be fully personalized to a company’s branding and include anything from apparel and printed collateral to high tech promotional products.
With numerous email and social media campaigns available, direct mail prospecting campaigns stand out, making it the perfect way to leave a lasting impression. Whether you’re looking to source leads, generate new business or introduce yourself, direct mail is the perfect addition to your marketing efforts.
In the digital age, traditional advertising isn’t working on its own. In fact, no advertising works on its own really. More and more companies are employing stimuli such as scent, sound, touch, taste, and hearing to build stronger emotional connections with the customer and drive preference for their brands.
Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves…