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Time is of the Essence for Ordering Your Holiday Gifts

You may want to start thinking about the holidays a little earlier this year. The supply chain disruptions that many have been facing unfortunately won’t be dissipating anytime soon, which might put a damper on anyone used to preparing last minute gift programs for their employees and customers.


How to give a high-value client a gift that’s impressive, not cheesy, and shows your true appreciation for their business

It’s a common problem. You have a big client that you want to thank or impress, but you don’t want to give them another a stress ball, backpack, throw blanket or journal book. Good news. You can send them ANYTHING.


Position Yourself for Success with Direct Mail Marketing

With numerous email and social media campaigns available, direct mail prospecting campaigns stand out, making it the perfect way to leave a lasting impression. Whether you’re looking to source leads, generate new business or introduce yourself, direct mail is the perfect addition to your marketing efforts.


Cutting Through The Digital Clutter

In a digital-first world filled with email alerts, text messages and social notifications, print is playing a new role. By connecting on an emotional level it cuts through the clutter of mobile and web communications and is being embraced by a new generation of designers and brand owners.


Your Guide to Creating Multi-Sensory Brand Experiences

In the digital age, traditional advertising isn’t working on its own. In fact, no advertising works on its own really. More and more companies are employing stimuli such as scent, sound, touch, taste, and hearing to build stronger emotional connections with the customer and drive preference for their brands.


How to Design Effective Marketing Postcards

Marketing postcards have been a staple of business for a long time, and even in our highly digital age they remain a cost effective way to get you into the hands, homes and offices of consumers. Here are some tips to consider the next time you embark on a postcard marketing campaign.


Determine Your Brand’s Target Audience

Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves…


Giving Staff, Employees and Business Partners the Recognition they Deserve

Giving staff, employees and business partners the recognition they deserve is rewarding for everyone. Regular and consistent recognition can inspire a team to strive for greater goals and achieve greater levels of success.


Do you have Welcome Packages for New Hires, Customers or Partners?

This one made a nice impression with my family when my stepfather stayed overnight recently at New York-Presbyterian Hospital.


Let's start with "hi" and see where it takes us.

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