Get The Edge

There was a time when online shopping was confined to bidding on rare eBay collectables. Now, almost 20 years later, we can conveniently purchase everything online: from pet supplies and groceries to personalized t-shirts and branded signage. Consumers across all industries are looking for simple, fast and accessible ordering solutions.

When it comes to building a brand, the story behind your business is just as important as the brand itself. Storytelling offers your selling proposition in a more discrete manner than previous branding models and provides a less invasive means of promotion to the modern consumer. This article dives into the basics of brand storytelling as well as our tips for a memorable end user experience including…

Sustainability plays a big part in every decision we make, right down to where we source our materials. In fact, several of our facilities have earned the Forest Stewardship Council® Chain-Of-Custody certification, which traces the path of FSC®-certified products from forests through the supply chain.

But it doesn’t stop there. It’s important that we partner with retail brands who share our commitment to responsible sourcing and supply chain transparency. Let’s take a closer look at these brands and how they’re doing better business.

There has never been a better time for retail brands to commit to social and environmental responsibility. Whether it’s donating a portion of profits to charity, partnering with nonprofits or volunteering for a good cause, it’s important that brands use their business to make a positive impact.

Get to know some of our forward-thinking retail brand partners and learn how they’re making a difference.

Social responsibility is important to us. And as the destination for sustainable and responsible brands, it’s important that our retail brand partners share our values. That’s why we work with some seriously awesome companies that make social responsibility a priority. Let’s meet the Certified B Corporations we partner with and take a closer look at how they’re making a difference.

“Safety first!” Workplaces everywhere are familiar with the phrase – many even have it printed on signs – but how do you encourage employees to prioritize safety? Easy answer: Reward it with great gifts. There’s no better way to incentivize employees to meet safety goals, and there’s no better time to motivate them than during Safety Awareness Month.

Entrepreneurs and seasoned business owners alike tend to associate a negative connotation with the idea of eco-friendly business practices. When faced with an eco-friendly sales pitch, these professionals may shudder or even abruptly end the call. But why? It’s not unjustified to assume products that are good for the earth cost more but that assumption begs the question: if the cost of product goes up, does ROI go down? The simple answer: not necessarily. In this post, we’ll dispel the myths around sustainable products.

We are living in a digital age, but that doesn’t mean print can’t leave a valuable, lasting impression with your target audience. Print offers a very tangible experience that is often missing from the digital space. In this post, we’ll explore some reasons why you should incorporate print materials into your next campaign to offer your end users a thoughtful, omnichannel experience.

For all the HR departments and other teams that are coordinating their company’s return-to-office initiative, here is some great information from the Society of Human Resource Management that we think will be helpful.