Studies show that it only takes .05 seconds for someone to form an opinion about your website and ultimately, your business. That’s why having a great online presence is so crucial to your business’s success. But how do you know if your website is doing well? Here are the three biggest questions your visitors will ask when visiting your website.
“Is it fast?”
If your website takes too long to load, then it’s probably turning people away. According to Google, 3 seconds is the threshold for website acceptability, so if you’re over that, it’s time to speed up!
While there a many factors that go into your website’s speed, the biggest is your hosting provider. You may have picked the cheapest option when you set up your website, but it may be time to rethink that if your site is taking longer than needed to load. To help you along, here’s a list of the 9 best web hosting providers available right now.
“Do I “get it” quickly?”
Have you ever gone to a company’s “About Us” page and read something like, “We provide solutions that help people and businesses achieve their goals and meet their needs.” This sentence sounds pretty good for a moment, but when you start to think about it, you have no clue what this company actually does. Unclear “About Us” pages are a major pain point for visitors and a reason they leave your site and go on to the next.
That’s why having a clear and concise “About Us” page is extremely important in terms of keeping people on your site and ultimately, converting them into customers. Additionally, after introducing visitors to what your business does, you should be using imagery, customer testimonials, and maybe even a video to connect everything and really bring your messaging home.
“Does it work on my phone?
There is no denying it. We live in a mobile-first world. So much so, that according to Bright Edge’s mobile study, “More than half of all searches are now performed on mobile as opposed to desktop.” That means that if your site isn’t optimized for mobile, getting that done should be a #1 priority of yours going forward. But be warned, there’s a difference between just having a site that works for mobile and having a site that’s optimized for mobile.
If you’ve ever gone to a website on your phone and had to endlessly pinch and zoom to find what you’re looking for, the website wasn’t optimized. To properly optimize, you’ll need to create an experience that is customized just for mobile users. This means you’ll have to think of things like changing the font size, making your content scrollable and even changing the layout of your website if necessary.
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Originally published by Reid Smith, Marketing Communications Specialist at Proforma.
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