Laura Billingsley

Here are four marketing trends to prepare for in the coming year—and some advice on how to keep ahead of the competition.

In the heat of the moment, it’s easy to stick to the status quo and choose to continue with business as usual. But in this blog post, we’ll suggest some ways to strike while the iron is hot and capitalize on popular promotional products and  trends for 2023! 

As a business owner, chances are you already harness the power of apparel in some capacity. But have you ever stopped to consider why apparel is such a valuable tool, and how to draw on this necessity to elevate your business/brand?

Philosopher William James once said “the deepest craving of human nature is the need to be appreciated.” Human nature doesn’t stop just because you’re in a workplace. The people that make up every step of the business cycle still yearn to be appreciated and recognized, and it’s important to make your employees, clients, and prospects feel valued and seen.

Sending holiday greetings, thanking clients for another year of business, rewarding employees for all their hard work – the fourth quarter is filled with gift opportunities. If you need a gift that works for all of the above, we have two words for you: cozy blankets. And we’ve got you covered. (See what we did there?)

Casual comfort and sustainability are no longer just trends – they’re the new norm. With formal workplace dress codes on the way out, comfortable apparel with relaxed yet professional style is becoming super popular – especially if it’s eco-friendly! It’s a whole new category called “workleisure,” and it’s here to stay.

Retail brands are bigger than ever in the promo space, and they’re changing the way people approach corporate gifting. Along with premium quality, style and performance, brands have a distinct identity people know and trust – which makes them a great way to create meaningful connections with clients, employees and more.

Wanting to make a difference for the greater good is a universal desire but, for many consumers, it’s hard to know where to start. They feel like they need to identify something to give up in order to have the means to give back. But what if customers didn’t have to choose? What if they could still get the things they want and need while paying it forward?

Believe it or not, it’s time to start thinking about year-end employee gifts. Branded drinkware is a popular choice for lots of reasons: It’s a versatile gift that comes in handy in the office, at home or on the go – not to mention it’s a great way to show off a customer’s logo. And with hundreds of bottles, mugs and tumblers – from eco-friendly styles to popular retail brands – we’ve got the right style at the right price!

Check out some of our top picks for employee gifts:

With summer in full swing, more and more people are embracing the opportunity to enjoy the outdoors. In fact, one in five Americans went camping in 2021, with 8.3 million people doing so for the first time (The Dyrt). As camping trips, hikes and picnics continue to increase in popularity, gifts designed for the outdoors are a great way to promote your customers’ brands.

We have seven products that are perfect for any outdoor activity.