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Laura Billingsley

The Perfect Paper Match: Choose the Right Paper Stock for Your Printed Piece

In the digital age, where pixels and screens dominate our lives, there’s something timeless and captivating about a beautifully printed piece. Whether it’s a brochure, a business card, or a flyer, the right paper stock can make all the difference in creating a lasting impression on your audience.

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The Power of Personalization: Boost Your Direct Mail Response Rates

Have you ever received a generic, one-size-fits-all direct mail piece that made you go, “Meh, this doesn’t speak to me”? We’ve all been there. But guess what? Direct mail doesn’t have to be boring or impersonal. In fact, personalization is the secret ingredient that can take your response rates from mediocre to marvelous.

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Moments: Everyday Inspiration

In the last few years, the work landscape has changed significantly. Hybrid and work from anywhere trends were expedited by the pandemic and are now the norm in business culture. For a company to thrive in 2023, its employees need to be equipped with the tools that will make their work area (whatever that may look like) a place they feel comfortable and productive in so they can be empowered to complete the task at hand.

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Take Advantage of USPS Promotional Discounts for Direct Mail Marketing

The United States Postal Services has announced its 2023 Promotion and Incentive Program, which gives discounts for different direct mail methods throughout the year in an effort to encourage marketers to use new technology and print techniques that improve traditional direct mail engagement and response rates. Following is an overview of the 2023 promotions:

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Case Study: Proforma Develops Merch for Nonprofit Featured in Jeremy Renner Docuseries

As the largest family-owned and operated Distributor in the print and promotional products industry, Proforma is proud to spread the magic of Disney+ new original series, Rennervations: Jeremy Renner through branded merchandise offered on ProStores, Proforma’s proprietary eCommerce platform, for The Base, a recipient organization.

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