Bruce Browning

The perfect gift creates a lasting memory and forges a stronger relationship between the recipient and the gift giver.

This year create that experience for your employees and customers with powerful branded gift experiences.

You may want to start thinking about the holidays a little earlier this year. The supply chain disruptions that many have been facing unfortunately won’t be dissipating anytime soon, which might put a damper on anyone used to preparing last minute gift programs for their employees and customers.

It’s a common problem. You have a big client that you want to thank or impress, but you don’t want to give them another a stress ball, backpack, throw blanket or journal book. Good news. You can send them ANYTHING.

With numerous email and social media campaigns available, direct mail prospecting campaigns stand out, making it the perfect way to leave a lasting impression. Whether you’re looking to source leads, generate new business or introduce yourself, direct mail is the perfect addition to your marketing efforts.

In a digital-first world filled with email alerts, text messages and social notifications, print is playing a new role. By connecting on an emotional level it cuts through the clutter of mobile and web communications and is being embraced by a new generation of designers and brand owners.

In the digital age, traditional advertising isn’t working on its own. In fact, no advertising works on its own really. More and more companies are employing stimuli such as scent, sound, touch, taste, and hearing to build stronger emotional connections with the customer and drive preference for their brands.

Marketing postcards have been a staple of business for a long time, and even in our highly digital age they remain a cost effective way to get you into the hands, homes and offices of consumers. Here are some tips to consider the next time you embark on a postcard marketing campaign.

Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves…

Giving staff, employees and business partners the recognition they deserve is rewarding for everyone. Regular and consistent recognition can inspire a team to strive for greater goals and achieve greater levels of success.

This one made a nice impression with my family when my stepfather stayed overnight recently at New York-Presbyterian Hospital.